![How Stanley, the Thermos for Tough Guys, Became the TikTok Obsession of Millennial Women](https://assets.bonappetit.com/photos/644fe663e757a8816cf195a6/master/pass/How%20Did%20the%20Stanley%20Tumbler%20Get%20TikTok%20Famous.jpg)
How Stanley, the Thermos for Tough Guys, Became the TikTok Obsession of Millennial Women
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Stanley used to be synonymous with rugged outdoorsmanship. But in recent years, the brand's travel tumblers have gotten a lot more pastel..
Stanley used to be synonymous with rugged outdoorsmanship. But in recent years, the brand's travel tumblers have gotten a lot more pastel.
![https://assets.bonappetit.com/photos/646fcba90bcd58b2b9f880c0/3:4/w_748%2Cc_limit/Screen%2520Shot%25202023-05-25%2520at%25204.57.09%2520PM.png](https://assets.bonappetit.com/photos/646fcba90bcd58b2b9f880c0/3:4/w_748%2Cc_limit/Screen%2520Shot%25202023-05-25%2520at%25204.57.09%2520PM.png)
How Stanley, the Thermos for Tough Guys, Became the TikTok Obsession of Millennial Women
![https://external-preview.redd.it/they-started-in-1913-with-an-indestructible-thermos-for-v0-IFwEKDUF6AmVCks6PvrNvUrDyTiFj-hLSoqAGuibgMU.jpg?auto=webp&s=1809bdaf40b754b31fc8f9fe9803c05d80e4a983](https://external-preview.redd.it/they-started-in-1913-with-an-indestructible-thermos-for-v0-IFwEKDUF6AmVCks6PvrNvUrDyTiFj-hLSoqAGuibgMU.jpg?auto=webp&s=1809bdaf40b754b31fc8f9fe9803c05d80e4a983)
They started in 1913 with an indestructible thermos for heavy bomber pilots. A century later it's the TikTok obsession of millennial & gen Z women – Here's what we can learn from
![https://p16-sign.tiktokcdn-us.com/tos-useast5-p-0068-tx/b10694ac34ee4fbfa1bd0ec2f4dcfa7c_1701531345~tplv-photomode-video-cover:480:480.jpeg?x-expires=1704668400&x-signature=u0dAb7MRg2IRRjezy51kr18Qfp8%3D](https://p16-sign.tiktokcdn-us.com/tos-useast5-p-0068-tx/b10694ac34ee4fbfa1bd0ec2f4dcfa7c_1701531345~tplv-photomode-video-cover:480:480.jpeg?x-expires=1704668400&x-signature=u0dAb7MRg2IRRjezy51kr18Qfp8%3D)
What is the obsession with Stanley Cups? It's like the unofficial spon
![https://nypost.com/wp-content/uploads/sites/2/2023/11/stanley-cup-fire.jpg?quality=75&strip=all&1700229180&w=389&h=260&crop=1](https://nypost.com/wp-content/uploads/sites/2/2023/11/stanley-cup-fire.jpg?quality=75&strip=all&1700229180&w=389&h=260&crop=1)
Gen Z's obsession with the Stanley Tumbler is crashing, trend expert says
![https://nypost.com/wp-content/uploads/sites/2/2024/01/actor-christian-oliver-wife-jessica-74435268.jpg?quality=80&strip=all&w=300&h=200&crop=1](https://nypost.com/wp-content/uploads/sites/2/2024/01/actor-christian-oliver-wife-jessica-74435268.jpg?quality=80&strip=all&w=300&h=200&crop=1)
Gen Z's obsession with the Stanley Tumbler is crashing, trend expert says
How Stanley, the Thermos for Tough Guys, Became the TikTok Obsession of Millennial Women
![https://euro.eseuro.com/content/uploads/2024/01/04/a1191c7e88.jpg](https://euro.eseuro.com/content/uploads/2024/01/04/a1191c7e88.jpg)
Where does the obsession with Stanley thermoses come from?
![https://p19-sign.tiktokcdn-us.com/tos-useast5-p-0068-tx/6f3e974167ae4016b1ab518052a1baf7~tplv-photomode-video-cover:480:480.jpeg?x-expires=1704718800&x-signature=fLuMB%2Bxr4UzY0s4gdaSL47FDKZ8%3D](https://p19-sign.tiktokcdn-us.com/tos-useast5-p-0068-tx/6f3e974167ae4016b1ab518052a1baf7~tplv-photomode-video-cover:480:480.jpeg?x-expires=1704718800&x-signature=fLuMB%2Bxr4UzY0s4gdaSL47FDKZ8%3D)
This Stanley Cup trend is causing so much unnecessary consumption. Wha, stanley 40 ounce tumbler
![https://assets.bonappetit.com/photos/646fca01047251c7e5ee2624/3:4/w_748%2Cc_limit/Screen%2520Shot%25202023-05-25%2520at%25204.50.06%2520PM.png](https://assets.bonappetit.com/photos/646fca01047251c7e5ee2624/3:4/w_748%2Cc_limit/Screen%2520Shot%25202023-05-25%2520at%25204.50.06%2520PM.png)
How Stanley, the Thermos for Tough Guys, Became the TikTok Obsession of Millennial Women
![https://img.buzzfeed.com/buzzfeed-static/static/2021-06/11/0/tmp/2a07eb41bd39/tmp-name-2-1281-1623371420-20_dblbig.jpg?template=bfn-twitter-template&title=UHVibGlzaGVkIEp1biAyMDIx&pill-width=197&logo-pos-x=165](https://img.buzzfeed.com/buzzfeed-static/static/2021-06/11/0/tmp/2a07eb41bd39/tmp-name-2-1281-1623371420-20_dblbig.jpg?template=bfn-twitter-template&title=UHVibGlzaGVkIEp1biAyMDIx&pill-width=197&logo-pos-x=165)
The Stanley Cup Is The New Viral Cup On Instagram
![https://static01.nyt.com/images/2022/05/19/fashion/17STANLEY-BOTTLE2/merlin_206781672_443f7081-1e1e-4479-9359-27230187e6ce-articleLarge.jpg?quality=75&auto=webp&disable=upscale](https://static01.nyt.com/images/2022/05/19/fashion/17STANLEY-BOTTLE2/merlin_206781672_443f7081-1e1e-4479-9359-27230187e6ce-articleLarge.jpg?quality=75&auto=webp&disable=upscale)
How the Stanley Tumbler Became So Popular - The New York Times