The power of premium private label snacks and baked goods, 2018-09-21

Private label has been stepping up its game lately, and people—particularly millennials—are starting to take notice. Retailers are adding more premium items to their store brand lines, and people are actively seeking to buy private label products instead of choosing them just because they are less expensive than the national brand equivalent (NBE).   Big picture trends “From our experience, the word ‘trend’ is inextricable from the definition of private label development,” says Sam Avshalom, co-founder and COO, Variety Fun, New York. “Most business owners . . ..
Private label has been stepping up its game lately, and people, particularly millennials, are starting to take notice. Retailers are adding more premium items to their store brand lines, and people are actively seeking to buy private label products instead of choosing them just because they are less expensive than the national brand equivalent (NBE).

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