Why 'Grocerants' Are The Future Of Food Shopping
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According to evidence in one NPD group report and one research note from Oppenheimer, both out this week, Americans (and Millennials in particular) want someone else to cook for them, but they don.
According to evidence in one NPD group report and one research note from Oppenheimer, both out this week, Americans (and Millennials in particular) want someone else to cook for them, but they don't want to stop going to the grocery store, either. The compromise between the two? Purchasing prepared food from the supermarket.
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Great examples of 'Grocerants' and the trends driving them
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