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Nutrition, naturalness and NPD: How TAPPED's founder plans to grow the birch water category

Nutrition, naturalness and NPD: How TAPPED's founder plans to grow the birch water category

Nutrition, naturalness and NPD: How TAPPED's founder plans to grow the birch water category

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Birch water start-up TAPPED is expanding its business in the UK with the support of PepsiCo’s innovation programme, the Nutrition Greenhouse. TAPPED founder Paul Lederer speaks to us about how he plans to drive the company – and category – forward.

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Nutrition, naturalness and NPD: How TAPPED's founder plans to grow the birch water category

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