![Introducing The BoF Brand Magic Index](https://img.businessoffashion.com/resizer/4CkE8FVLJZ6bgGgg8OUzCksU3WQ=/1800x1800/filters:format(png):quality(70)/cloudfront-eu-central-1.images.arcpublishing.com/businessoffashion/Q3PRKJ5MCRCXFPUABQ23CGIYFY.png)
Introducing The BoF Brand Magic Index
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BoF Insights and Quilt.AI co-created The BoF Brand Magic Index to examine if customers see a brand the same way a brand sees itself. The Index quantifies and ranks 50 global luxury and fashion labels using AI-driven analysis of tens of thousands of social media posts by brands and their customers.
![https://s3.amazonaws.com/arc-authors/businessoffashion/aac4ea81-0099-4f1d-aded-cdb133d2b2e8.jpg](https://s3.amazonaws.com/arc-authors/businessoffashion/aac4ea81-0099-4f1d-aded-cdb133d2b2e8.jpg)
Introducing The BoF Brand Magic Index
![https://substackcdn.com/image/fetch/w_720,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F620d492f-538c-4ec5-bd50-cf4c494f0819_1170x996.png](https://substackcdn.com/image/fetch/w_720,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F620d492f-538c-4ec5-bd50-cf4c494f0819_1170x996.png)
What does the Brand Magic Index of BoF says about the fashion brands?
![https://cdn.pinkermoda.com/pinkermoda/2023/09/bofmagic2.jpg](https://cdn.pinkermoda.com/pinkermoda/2023/09/bofmagic2.jpg)
BoF presenta su Brand Magic Index, con tecnología de Quilt.AI
![https://cloudfront-eu-central-1.images.arcpublishing.com/businessoffashion/TWQMDVB6SFBBLKG7KWLV6B6OZ4.png](https://cloudfront-eu-central-1.images.arcpublishing.com/businessoffashion/TWQMDVB6SFBBLKG7KWLV6B6OZ4.png)
Introducing The BoF Brand Magic Index
![https://assets-global.website-files.com/61935725201722b7f1c77393/65121818925234514dee0888_230918_10things_blog_Sept6_DA_Folder_2.png](https://assets-global.website-files.com/61935725201722b7f1c77393/65121818925234514dee0888_230918_10things_blog_Sept6_DA_Folder_2.png)
5 Things We Loved About Our Event
![https://img.businessoffashion.com/resizer/KNqt51UcgzK0Tl25A1AIDLqzNwk=/1440x0/filters:format(png):quality(70)/cloudfront-eu-central-1.images.arcpublishing.com/businessoffashion/Q3PRKJ5MCRCXFPUABQ23CGIYFY.png](https://img.businessoffashion.com/resizer/KNqt51UcgzK0Tl25A1AIDLqzNwk=/1440x0/filters:format(png):quality(70)/cloudfront-eu-central-1.images.arcpublishing.com/businessoffashion/Q3PRKJ5MCRCXFPUABQ23CGIYFY.png)
Introducing The BoF Brand Magic Index
Blended Collective on LinkedIn: Introducing The BoF Brand Magic Index
![https://cloudfront-eu-central-1.images.arcpublishing.com/businessoffashion/LFMMAN6QJVBDTDLUZ4YHMWWZ6M.jpg](https://cloudfront-eu-central-1.images.arcpublishing.com/businessoffashion/LFMMAN6QJVBDTDLUZ4YHMWWZ6M.jpg)
BoF Insights Gathers Fashion's Senior Leaders for an Intimate Deep Dive into The Brand Magic Index
![https://cloudfront-eu-central-1.images.arcpublishing.com/businessoffashion/AMCVGHBYDFBUPHZTXCDQ3UHEZA.jpg](https://cloudfront-eu-central-1.images.arcpublishing.com/businessoffashion/AMCVGHBYDFBUPHZTXCDQ3UHEZA.jpg)
Introducing The BoF Brand Magic Index
![https://cdn.pinkermoda.com/pinkermoda/2023/09/Miu-Miu-629x825.jpg](https://cdn.pinkermoda.com/pinkermoda/2023/09/Miu-Miu-629x825.jpg)
BoF presenta su Brand Magic Index, con tecnología de Quilt.AI
Fashion Network
![https://substackcdn.com/image/fetch/w_720,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F87937702-d78c-436f-a813-1dd7e354f72b_1172x1004.png](https://substackcdn.com/image/fetch/w_720,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F87937702-d78c-436f-a813-1dd7e354f72b_1172x1004.png)
What does the Brand Magic Index of BoF says about the fashion brands?
![https://assets-global.website-files.com/61935725201722311ac773c2/65367fc0eab785158e2500cf_230918_10things_blog_Sept6_DA_Folder_1.png](https://assets-global.website-files.com/61935725201722311ac773c2/65367fc0eab785158e2500cf_230918_10things_blog_Sept6_DA_Folder_1.png)
5 Things We Loved About Our Event
![https://miro.medium.com/v2/resize:fit:1080/1*nG1I-jUSpC4HdopvwQBwnw.jpeg](https://miro.medium.com/v2/resize:fit:1080/1*nG1I-jUSpC4HdopvwQBwnw.jpeg)
BoF Pioneering Brand Magic as a Performative New Measurement Metric, by Nikhita A., Marketing in the Age of Digital