How to Use Event Discounts and Promo Codes to Sell More Tickets

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In the fast-paced world of event organization, standing out from the crowd and maximizing attendance are key to hosting a successful event. Whether you're planning a conference, concert, or trade show, one effective marketing strategy for your toolkit is using discounts and promo codes. This tactic not only captures the attention of potential attendees but also drives ticket sales, fosters customer loyalty, and generates buzz around your event — after all, people love a good sale (hello, Prime Day, Black Friday, and Cyber Monday!). In fact, we've found that events that use promo codes get 2x more views and increase

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